Examining if Big Data is Worth all of the Hype

I’ve never liked the term “big data.” It feels like a contrived term, born from opportunistic vendors anxious to sell more hardware and software. Certainly, we have seen an enormous growth in the sheer volume of data being produced today, and yes, that is what most people think about when they hear the term big data. However, when I think about big data, I think more broadly about its potential.

Read more